💫 Meet the Founder: From Dance Mum Chaos to Pack & Roll Brilliance

💫 Meet the Founder: From Dance Mum Chaos to Pack & Roll Brilliance

 

How It All Started: From Dance Mum to Designer

Hi, I'm Kassandra– founder of Beautifully Me and the creator of the Pack & Roll Dance Bag. Like so many mums out there, I lived through the chaotic, glitter-filled world of competition days. Between costume changes, missing shoes, last-minute touch-ups, and emotional pep talks, I realised there had to be a better way to stay organised—and sane.

The Problem: Backstage Chaos Was Real

If you’ve ever been backstage during a dance comp, you know the panic. Costumes everywhere. Hairpieces gone rogue. Kids melting down. Mums running on caffeine and hope. One day, I watched my daughter sit in a pile of costumes trying to find her second jazz shoe—and I knew something had to change.

So I designed a bag that worked smarter—just like us mums do.

The Solution: The Pack & Roll Dance Bag

I created the Pack & Roll Dance Bag to solve every backstage pain point. With a built-in garment rack, smooth-rolling wheels, dedicated drawers for shoes, accessories, snacks, and space for makeup and hair gear—it was everything I wished I had when I was rushing between numbers.

And because we love a bit of sparkle, I made sure it looked just as fabulous as the dancers who carry it. 💖✨

Why Dancers & Dance Mums Trust Us

Beautifully Me is more than a brand—it’s a backstage revolution. Our bags are now trusted by competition dancers, studios, and dance mums around Australia (and growing worldwide). We’ve been featured in TikTok reels, loved by studio owners, and shouted out by proud mums who finally feel organised and empowered.

And yes, we’ve been told more than once—"This would’ve saved a whole season on Dance Moms!" 😅

Our Mission

At Beautifully Me, our mission is simple: to create products that support dancers and the families who make it all possible. We believe in confidence, organisation, and a touch of sparkle—on and off the stage.

From One Dance Mum to Another…

If you’ve ever felt the backstage overwhelm—know that you’re not alone. And you don’t have to live through another comp day digging through a messy duffle bag again.

Welcome to Beautifully Me. You’ve just found your backstage bestie.

🛍️ Explore the Pack & Roll Dance Bag Collection →