From Dance Mum Chaos to Pack & Roll Brilliance
Hi, I'm Kassandra, founder of Beautifully Me and creator of the Pack & Roll Dance Bag. Like any dance mum, this journey started with love β and a lot of backstage chaos.
The Moment Everything Changed
Picture this: It's backstage at a dance competition. I'm watching my daughter struggle with an overstuffed bag, lost shoes, tangled costumes, and zero space to get ready. I see the stress in her eyes β that look every dance parent dreads. Around us, other families are frantically searching for bobby pins, safety pins, and that one specific lipstick shade at 5 AM on competition day.
As I watched a fellow dance mum turn her car upside down looking for hair elastics, my heart broke a little. These talented kids shouldn't have to worry about forgotten essentials when they should be focusing on their passion.
That's when I knew: there had to be a better way.
From Heartbreak to Hope
I couldn't find a bag that truly worked β not one that was stylish, organized, and could keep up with the backstage chaos our dance families face. So I designed one.
The Pack & Roll Dance Bag was born out of love, purpose, and a little sparkle. I spent months researching, prototyping, and testing with real Australian dance families, ensuring every pocket and compartment served a purpose. The result? A bag that rolls in like a pro, pops up a built-in rack in seconds, and transforms any corner into your own glam station.
More Than Just a Bag
This isn't just about organization β it's about giving your dancer confidence. When they know everything has its place, when they can focus on their performance instead of panicking about forgotten bobby pins, magic happens.
The Pack & Roll is a backstage bestie. A confidence booster. A community of families who've discovered that competition days can be something to look forward to, not stress about.
Because Every Dancer Deserves to Shine
Whether you're a competitive dancer, a dedicated dance mum, or part of a high-energy team, this bag is made to move with you. It's designed by a dance mum who gets it, tested by families who live it, and created for dancers who deserve to shine without the stress.
Ready to transform your competition day experience? Join thousands of Australian dance families who've turned chaos into confidence with the Pack & Roll Dance Bag.
Because when your dancer feels prepared and confident, they don't just perform β they soar.
With love & sequins,
Kassandra Boustani
Founder & Dance Mum π